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Rebecca Minkoff and Christy Turlington Burns recently co-hosted a breakfast at Rebecca Minkoff’s New York City Flagship store to celebrate Every Mother Counts, Christy Turlington Burns non-profit organization dedicated to making pregnancy and childbirth safe for mothers around the world.

Every Mother Counts Diaper Bag

The event introduced the newest addition to Rebecca Minkoff’s stylish must-haves for chic moms: the “Bowie Baby Bag”, co-designed by Minkoff and Turlington Burns just in time for Mother’s day.


“One woman dies every two minutes as a result of complications during pregnancy and childbirth. As a mother of two, I wanted to raise awareness around this important issue,” Minkoff said of the collaboration with Every Mother Counts. “I am thrilled to be working with Every Mother Counts; together we created this bag to increase awareness around maternal health and how pregnancy and childbirth can be made safe for every mother.”

The navy nylon baby bag features an orange lining and a hangtag with the Every Mother Counts logo. The bag, named after Rebecca’s daughter Bowie, is available now in time for Mother’s Day at and Rebecca Minkoff stores in NYC and San Francisco. The bag retails for $195 and Rebecca Minkoff will donate 20% of the proceeds to EMC to support its efforts to improve global maternal health and reduce maternal mortality worldwide.

Shop the “Bowie Baby Bag”:

To learn more about Every Mother Counts, visit