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Screen Shot 2015-02-25 at 7.18.26 AM The Honest Company

The Honest Company, a lifestyle brand whose mission is to empower people to live a healthy life, recently announced that they are expanding its product portfolio to include an all-new feeding category. This full product suite features breastfeeding essentials and accessories as well as Certified Organic Premium Infant Formula that is meticulously blended using naturally derived, high quality ingredients to ensure pure, safe, and quality goodness. The new products will be available for convenient online ordering at Honest.com and at retail stores nationwide.

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“We created The Honest Company because we care passionately about what goes in, on, and around the next generation of children, and we are proud to bring our new Feeding category to market after more than seven years of research and development,” said Christopher Gavigan, Co-Founder and Chief Product Officer of The Honest Company. “Honest is dedicated to offering credible, trusted, non-judgmental support, solutions, and education to all parents: those who breastfeed, formula feed, or a combination of both.”

Initial offerings in the new Honest Feeding suite of products include:

Certified Organic Premium Infant Formula $29.95: Carefully modeled after breast milk, nutritionally complete, easy to digest, and meticulously blended using ingredients sourced from trusted organic farms; “Honestly Free” of gluten, GMOs, hexane-extracted DHA, and steroids.

Baby DHA $19.95: Carefully sourced from premium fish oil with added Vitamin D3 that provides critical support for brain and eye development and earned the highest Five-Star IFOS rating for purity, potency, and freshness.

Lactation Plus $19.95: Highly targeted, scientifically formulated blend of botanical extracts and organic ingredients designed to help support breast milk production.

2-in-1 Nursing Cover + Scarf $59.95: Designed in collaboration with Piece & Co., stylish year-round accessory and easy privacy cover for nursing made of soft and breathable 100% organically grown cotton.

Organic Nipple Balm $13.95: Organic salve helps to soothe pain and irritation and encourage healing to relieve and revitalize nursing nipples.

Nursing Pillow $69.95: Foam-free and specially designed to offer stable support and comfort for both baby and mom, with a superior patented surface that gently angles baby to encourage optimal feeding position.

Natural Feeding Baby Bottle $12.95 (5 oz.) $14.95 (8 oz.): Features a highly innovative design using medical-grade silicone and peristaltic nipple to closely mimic natural breastfeeding, squeezable bottle and integrated tri-vent system to reduce gas, colic, reflux, and spit-up.

Natural Feeding Peristaltic Nipples (2) $4.95: Medical-grade silicone with flex accordion design allows baby to feed in natural, wave-like motion to provide easy assimilation and transition between breast and bottle-feeding.

Formula Dispenser $6.95: Convenient 3-compartment solution for easy, hygienic feeding: anywhere, anytime.

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For more information on the new Feeding products, please visit http://www.honest.com/feeding.